Reasons to Choose Print on Demand Business

Print on Demand (POD) businesses have experienced significant growth in recent years, largely due to the rise and popularity of digital printing technologies. In this passage, we'll delve into the three key questions to gain a deeper understanding of this business model and explore whether it's worth pursuing.

Written by Procolored - Published on Aug 26, 2024

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14 minutes read

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Written by Procolored - Published on Aug 26, 2024

Passage Summary

Reasons to Choose Print on Demand Business

POD Printing Methods

Popular POD Printing Products

How to Integrate Procolored into POD Business

Reasons to Choose Print on Demand Business

Print on demand (POD) is a business model that contrasts with traditional manufacturing practices. It involves producing items only after an order has been placed, typically in smaller quantities. This approach helps business owners significantly reduce the risk of accumulating unsold inventory.

1. Why Did Print on Demand Emerge?

The history of manufacturing dates back to the Industrial Revolution in the 19th century, when innovations like steam engines and machinery accelerated the transformation of production models. Since then, manufacturing has been the predominant method in the commodity industry due to its high output and centralized automation.

As consumers, we've benefited greatly from manufacturing products – they're readily available in shopping malls, supermarkets, and online stores, often at affordable prices with abundant stock. Even when a product is sold out, there's usually a similar substitute readily available.

However, for entrepreneurs looking to start their own businesses and become sellers, the traditional manufacturing model can be daunting. Can you afford to carry large inventories? Where will you store them? What happens if sales are slow? How do you compete against rivals offering the same products at lower prices?

In response to these challenges, innovation arose – leading to the emergence of print on demand (POD).

Passage Summary

Reasons to Choose Print on Demand Business

POD Printing Methods

Popular POD Printing Products

How to Integrate Procolored into POD Business
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2. Why is Print on Demand Trending So Much

the average monthly search volume for “print on demand”

According to Semrush, as of 2024, the global average monthly search volume for "print on demand" has reached 1,327,000 searches.

As an innovative business model, print on demand deserves attention not only because it significantly reduces upfront costs and minimizes the risk of excess unsold inventory but also due to several other factors that have contributed to its growing popularity.

2.1 Advancements in digital printing technology

Eye-catching phone cases, personalized Stanley tumblers, unique leggings...custom products are now commonplace, thanks to the significant advancements in printing technologies, particularly in digital printing.

Taking garment printing as an example, screen printing has been the primary method for decades, especially in the garment manufacturing industry. However, in the 1990s, Direct-to-Garment (DTG) printing emerged and revolutionized the printing workflow by streamlining the process and reducing the time, equipment, and labor needed. Today, with further technological advancements in machines and consumables, new garment printing methods like Direct-to-Film (DTF) and sublimation have emerged, greatly diversifying the print-on-demand market for garment printing.

2.2 Rise of e-commerce and online platforms

E-commerce has become an indispensable part of our daily lives. As it continues to flourish and expand, more online platforms are emerging to help entrepreneurs turn their business ideas into tangible profits.

Taking Shopify as an example, it is an e-commerce platform that combines business startup, order management, and sales analysis into a single platform, enabling entrepreneurs to operate an online store with flexible customization and reduced costs. According to reports published on dropshipping.com, approximately 11.4% of all Shopify stores are engaged in print on demand.

2.3 Shift in consumer preferences

A successful brand or company must be capable of catering to consumers' unique needs, whether they pertain to fashion, daily essentials, or luxury goods. Nowadays, the trend toward individual customization and personalization is gaining momentum. Epsilon, a renowned marketing company, conducted a survey that revealed over 80% of consumers aged 18-64 are more inclined to do business with a company that offers personalized experiences, and 90% find personalization appealing.The print on demand business model aligns perfectly with this shift in consumer preferences. By providing products with unique designs and limited quantities, consumers enjoy a novel experience in co-creating goods tailored specifically for them.

The purpose of a business is 
to create and keep a customer.

Peter Drucker, famous management consultant

3. Why to Start a Print on Demand Business

Given the above, print on demand business has rapidly developed, greatly benefiting from innovation in printing and Internet technology, as well as preferences of consumers. However, the bigger momentum of its prosperity lies in its flexibility and dynamic, exhibiting features as below:

3.1 Lower startup cost & lower risk

Easy Startup of Print on Demand Stores - Printing suppliers such as Printful or Gelato are just as easily accessible online as e-commerce platforms! The print on demand business model offers entrepreneurs great flexibility, as it can be quickly set up with the assistance of online services, covering everything from material sourcing to product sales, without the need for expensive office space, time-consuming site visits, or prolonged negotiations.

No Need for Large Stock - Typically, entrepreneurs don't have to worry about excess stock issues since print on demand products are only produced once an order is placed. Some producers may choose to keep a few white-label or printed items on hand as quality references, but this is not a requirement.

3.2 Considerable profit margin

estimated print on demand market size (2022 as base year )

So far, everything sounds promising. But before diving into this new business venture, is print on demand really worth it? Let the statistics speak for themselves: According to Precedence Research, the market size of the print on demand business reached 10.17 billion by 2024.

Printify, a leading print on demand company, conducted related research and found that the average profit margin for its sellers is around 20%, with some businesses achieving even higher margins of approximately 30%.

3.3 Global reach & broader market

Most online print on demand companies and e-commerce platforms have established steady cooperation relationship with global logistics carriers, that means they not only provide print on demand sellers with a complete commodity system, but also trusted shipping services and a much broader global market.

POD Printing Methods

To start and run a successful print-on-demand (POD) business, selecting a suitable and efficient printing method is crucial. Thanks to advancements in printing technology, there are now numerous printing methods available on the market. 

Today, let’s focus on one specific and popular method: heat transfer printing.

1.  POD Printing Methods - Digital Printing

Compared to traditional screen printing, which relies heavily on manual labor, digital printing has emerged as a more modern and automated solution. Typically, digital printing uses specialized printers and machinery to produce prints on a wide range of materials. As technology continues to advance, various digital printing techniques, such as Direct-to-Garment (DTG), Direct-to-Film (DTF), and Ultra-Violet (UV) printing, are becoming increasingly popular, transforming the printing industry into a more efficient and innovative sector.

While the specific processes vary among different digital printing methods, they share several commonalities:

All digital printing processes use printing machines to deposit ink or toner onto the desired substrates. Utilizing machines for printing significantly enhances both speed and accuracy.

Designed to work with printing machines, digital printing requires digital files such as graphics created in software like Adobe Illustrator or Photoshop. These files are then interpreted by the machines to produce the final printed output.

Most finished digital prints require additional equipment or devices to cure the printed ink or toner, resulting in more durable and long-lasting printing outcomes.

1.1 Digital printing vs traditional printing

Unlike digital printing, most traditional printing techniques do not directly produce graphics. Instead, they require the creation of one or more specific printing plates or screens before ink can be applied.
Although considered somewhat outdated, traditional printing remains prevalent in today's market. For instance, screen printing continues to be the most favored printing method in the United States, a key player in the global printing industry. According to Grand View Research, screen printing accounted for over 56% of the revenue share in the U.S. printing market in 2023.

screen printing took up over 56% of US T-shirt printing revenue in 2023

Unlike digital printing, traditional printing methods, such as screen or offset printing, basically work like this:

As the very first step, a specific printing template of the desired graphic must be created, which can be stencils in screen printing or metal plates in offset printing. Generally, each template can only be used to print graphics in the same color.

Inks are later applied to the printing template to “print out” the exact text or graphics.

Similar to digital printing, the finished prints require further drying or curing to stay firm on the printed substrates.

1.2 Differences in traditional and digital printing

Coexisting on the thriving current printing market, both traditional and digital printing have undoubtedly built their own loyal user bases. So what exactly distinguishes them from each other?

Applicable material: Digital printing, though younger—it was first invented and applied in inkjet printers only during the 1950s-1960s—has rapidly expanded its capabilities due to advancements in printer technology, particularly in compatible inks and built-in curing devices. As a result, digital printing has broadened its range of applicable printing substrates.

For example, in garment printing, screen printing, a traditional textile printing method, is typically recommended for fabrics like cotton and polyester but is less suitable for delicate materials like silk. On the other hand, DTF (Direct-to-Film) printing can be used on a wider range of fabrics, including cotton, polyester, blends, nylon, spandex, and even silk or other fine fabrics.

Applicable business model: Besides its use of printing machines, another significant feature of digital printing is its ability to produce unique, customized printings rather than universal ones—meaning it is better suited for handling printing tasks of smaller quantities.
Traditional printing methods, such as screen or offset printing, are instead commonly used in manufacturing businesses due to their reliance on shared pre-made printing templates, making them more efficient for larger production runs.

Applicable graphic type: As previously mentioned, each printing template of traditional printing supports graphic content in one color only, making it challenging to accommodate multicolored designs at once. In screen printing, achieving graphics in multiple colors and layers requires numerous templates, and strict calibration is necessary when printing each template in sequence.
In contrast, digital printing enables multicolored, intricate, and complex printings all at once, offering a broader color gamut and detailed color reproduction thanks to the printer's color space.

Environmental Effect: Though still playing important roles in the current printing community, traditional printing is often criticized for its negative environmental impacts. Screen printing, in particular, is not always a preferred choice for new beginners due to its emission of VOCs (Volatile Organic Compounds) during the printing process.
On the contrary, digital printing has significantly improved its environmental friendliness by using low-VOC inks and reducing the usage of chemical solvents.

1.3 Why choose digital printing for POD business

Higher cost-efficiency: Compared to screen or offset printing, digital printing requires lower upfront investment and is more widely used for smaller quantities, perfectly meeting the business needs of the POD (Print-On-Demand) model.

Simplified workflow: Digital printing uses printing machines to complete printing tasks, requiring less human effort in both template preparation and ink application. This effectively transforms the printing process from manual operations to automated workflows.

Quicker turnaround: Let’s take garment printing as an example. The difference between traditional and digital printing might be minor when we’re aiming to print out graphics with simple designs and single colors.
But imagine using both screen printing and DTF printing to print the picture on the right, and here’s what we’re supposed to do:

Evidently, digital printing is much better at processing multicolored graphics, successfully saving you from endless waiting time and tedious printing workflows.

Minimal workspace: Similar to computers, early printing machines were large and bulky. However, with advancements in electronic technologies and production techniques, most printing machines have been reshaped into smaller sizes. Nonetheless, machines for screen printing and other traditional printing methods still take up more space than those used in digital printing.
Thanks to smaller machine size and much easier operation, digital printing can be performed in a relatively limited space, making a POD (Print-On-Demand) business feasible for people on a budget.

Xerox 9700, laser printer in old days, image: wikipedia

1.4 How to Proceed with Digital Printing

DTF (Direct-to-Film) printing:

DTF, or Direct-to-Film printing, is a technique that uses specialized DTF inks, adhesive powder, drying ovens, and heat transfer processes to create designs on various fabric types, including polyester, cotton, and silk. While it shares some similarities with Heat Transfer Vinyl (HTV), DTF differs significantly from dye sublimation printing. Primarily utilized for embellishing textiles, the scope of DTF printing is expanding as new, rigid materials are explored for printing.

The DTF printing process can be broken down into these steps:
1. Design Preparation: Finalize the artwork intended for printing.
2. Film Printing: Print the design onto a PET film substrate.
3. Powder Application: Apply an even layer of adhesive powder over the printed design.
4. Drying Process: Cure the adhesive powder using a heating oven.
5. Heat Transfer: Position the design onto the target item and apply pressure with a heat press to affix it.

Sublimation Printing:

Sublimation printing is a technique that utilizes sublimation inks, a specialized printer, and a heat press to transfer dyes onto materials, primarily polyester fabrics and other rigid surfaces. Unlike HTV (Heat Transfer Vinyl) printing, sublimation offers a simpler printing process, which typically involves the following steps:

1. Design Preparation: Finalize the graphic you intend to print.
2. Printing: Print the design onto sublimation paper.
3. Heat Transfer: Place the printed design onto the desired material and use a heat press to transfer the ink.

picture from https://blog.spgprints.com/paper-for-sublimation-printing-on-textile

DTG (Direct-to-Garment) printing:

DTG printing is a technique that employs specialized inkjet technology to print directly onto textiles and garments. It is especially effective for producing full-color designs on t-shirts, hoodies, and other apparel items.

The complete DTG printing process includes the following steps:

1. Pre-Treatment: For optimal results, especially on dark-colored garments, a pre-treatment solution is often applied to the fabric. This step enhances ink adhesion and ensures color accuracy.
2. Printing: The garment is positioned in the DTG printer, which then deposits water-based inks directly onto the fabric. The printer is capable of handling complex full-color images, gradients, and fine details.
3. Curing: After the printing is complete, the garment undergoes a heat-setting process to cure the ink. This ensures that the print is durable and resistant to washing.

Laser printing:

Laser printing is a digital printing method that uses a laser beam to create an electrostatic charge on a drum, which attracts toner particles. The toner is then transferred to paper or other media and fused using heat and pressure.

The complete laser printing process consists of the following steps:

1. Laser Scanning: A laser beam scans the surface of the drum, creating an electrostatic image.
2. Toner Application: Toner particles are attracted to the charged areas on the drum.
3. Transfer: The toner is transferred from the drum to the paper or other media.
4. Fusing: Heat and pressure are applied to permanently bond the toner to the paper, ensuring the print is durable and long-lasting.

UV (Ultra-Violet) printing:

UV printing is a technique that uses a special type of ink that is cured instantly using UV light after being printed onto the substrate. This immediate curing process ensures that the ink dries quickly, reducing the risk of smudging or bleeding. UV printing is highly versatile and can be used on a wide range of materials, including paper, plastic, metal, glass, and even three-dimensional objects.

The complete UV printing process includes the following steps:

1. Graphic Design: Finalize the graphic you intend to print.
2. Select Substrate: Choose the appropriate material for your print, such as paper, plastic, metal, or glass.
3. Printing: The UV printer applies UV-curable ink to the substrate in small droplets.
4. UV Curing: UV lights inside the printer immediately cure the ink, causing it to dry and adhere instantly.

UV DTF printing:

UV DTF (Direct-to-Film) printing combines the principles of UV printing and DTF printing. It is particularly effective for creating crystal stickers that can be directly applied to various objects, such as mugs, bottles, and items with beveled or cylindrical shapes. However, it is not suitable for use on fabrics.

The complete UV DTF printing process includes the following steps:

1. Graphic Design: Finalize the graphic you intend to print.
2. Printing: Print the design onto a base film, which has a glue-coated side.
3. Laminating: Laminate the base film with a backing film to protect and enhance the print.
4. Transferring: Transfer the printed graphic from the base film to the backing film, which now has adhesive properties.
5. Sticker Preparation: The crystal sticker is now ready to be applied to the desired object.

2. POD Printing Methods - Heat Transfer Printing

2.1  What is Heat Transfer Printing

Heat transfer printing is a method that uses heat and pressure to transfer designs or graphics onto a variety of materials, including textiles and other flat surfaces. Unlike traditional printing methods such as screen printing, heat transfer printing allows for the creation of custom decorations with minimal human effort, using just printing and pressing machines. This method is ideal for print-on-demand (POD) products like custom apparel, home decor, and promotional items.

2.2 How to Proceed Heat Transfer Printing

Heat transfer printing uses printers to produce graphics, and the process generally involves three main steps: graphic design, printing, and heat pressing. However, the specifics can vary depending on the method used. In the following section, we will delve into three popular heat transfer printing methods: HTV (Heat Transfer Vinyl), sublimation, and DTF (Direct to Film) printing.

HTV (Heat Transfer Vinyl):

HTV, also known as Heat Transfer Vinyl printing, is a method that uses a thin and flexible material suitable for various fabrics, including polyester, cotton, leather, linen, and more. The vinyl has an adhesive layer on one side that can be activated by heat and pressure, ensuring a tight and stable bond to the desired surface.

The HTV printing process typically involves the following steps:

1. Graphic Design: Create and confirm the graphic you want to print.

2. Printing: Print the design onto a vinyl sheet using a vinyl printer.

3. Cutting: Use a vinyl cutter to precisely cut out the desired parts of the design.

4. Trimming: Remove any unwanted parts of the vinyl to isolate the design.

5. Heat Pressing: Place the trimmed vinyl graphic on the desired object and use a heat press to adhere it firmly.

picture from https://www.siser.com/news/the-basics-and-benefits-of-siser-easyweed-heat-transfer-vinyl/

Sublimation printing: Sublimation printing can be both digital printing and heat transfer printing. For more detailed, please refer back to the previous passage.

DTF (Direct-to-Film) printing: DTF (Direct-to-Film) printing can be both digital printing and heat transfer printing. For more detailed, please refer back to the previous passage.

2.3 Which Heat Transfer Printing Suits Your Business Most

With strong compatibility with fabrics and ease of use, these three printing methods—HTV, sublimation, and DTF—are all suitable for starting a print-on-demand (POD) apparel business. However, in actual application, there are noticeable differences among them.To choose the heat transfer printing method that best suits your business, it's important to understand their unique characteristics and processes. Below is a detailed comparison to help you make an informed decision:

Suitable Fabric Range: Both HTV and DTF printing can be used on a wide range of fabrics, including polyester, cotton, leather, linen, and more. In contrast, sublimation printing is limited to polyester fabrics.

Design Options: DTF printing offers the highest flexibility for desired graphics, capable of handling complex and detailed designs. HTV, on the other hand, is best suited for simpler designs, as the cutting and trimming process cannot support intricate silhouettes. Sublimation printing excels in producing high-quality prints, but it works best on light-colored fabrics; otherwise, the printed colors may appear darker and less vibrant than intended.

Generally speaking, with its wide range of suitable fabrics and striking printing outputs, DTF printing undoubtedly exhibits the highest cost-efficiency and perfectly fits the needs of POD business model.

POD Printing Products

With lower upfront investment and hassle-free online operation platforms, the POD (Print-on-Demand) business undoubtedly is the most popular option for entrepreneurs with budget or workspace concerns. However, to run a successful business, selecting a proper niche market is also crucial.

Now you might wonder, what are the most worthwhile products that deserve the venturing? Get signs from the 2023 Global POD market: In 2023, the global POD market has achieved around $5.1 billion in size. Within this, apparel printing dominantly accounts for 37.5%, followed by home decor and accessories that take up considerable quotas.

picutre: https://market.us/report/print-on-demand-market/

1. Apparel

With the growing preference for personalization, custom apparel has been one of the largest industries in the POD (Print-on-Demand) market since its inception. Supported by evolving printing technologies that have overcome ink-fabric compatibility issues, customization is now widely applied to various fabrics for different end uses.

Custom T-Shirts: T-shirts undoubtedly make up the majority of the custom apparel market. One reason for this is their simple structure, which enables easier production and keeps prices lower. Another reason is their versatility; among diverse apparel types, T-shirts are the most commonly seen garments in everyday scenarios. They can serve as casual wear on ordinary days or as team clothing for group activities.

Custom Hoodies: Hoodies are another popular POD apparel type, thanks to their adaptability to cooler weather. Their casual design and suitability for all ages and multiple occasions make them highly sought after for customization through printing, patching, and embroidery, second only to T-shirts.

Sportswear: With advancements in fabric technology, sports apparel has evolved from natural fibers like cotton and wool to lighter materials such as nylon, polyester, and spandex. These innovations have made sports apparel suitable for daily wear. The widespread fitness craze has led to an increase in sports activities and matches organized by non-official bodies, significantly boosting the demand for custom sportswear.

Besides the mentioned three apparel types, accessories like caps and socks are also popular custom items on the consumption market. Empowering individuals to express their unique preferences and characteristics, custom apparel and its accessories undoubtedly dominate the POD market and are estimated to continue growing.

image: Procolored user @Sandra Vasquez

image: Procolored user @Mickayla Bays 

2. Home Décor

With broad sharing and promotions on social media and online magazines, topics like "DIY furniture," "custom wall art," and "holiday decors" have become top trends in the interior design field, arousing increasing demand for relevant custom products. According to Printful, the most popular custom items in this category include:

image: Procolored user @ Juliana Rolle

Personalized Cushions and Throw Pillows: Serving as both back support tools and decorative elements, cushions and throw pillows are common items found on sofas, beds, and tatami. On today’s market, custom and decorative pillows particularly stimulate purchase desire. According to a report from Business Research, the global decorative pillow market has reached 
3404 million and is projected to grow progressively, reaching $6096 million by 2032.

image: https://www.businessresearchinsights.com/market-reports/decorative-pillow-market-108989

Custom Wall Art: Wall art includes a variety of decorations such as photographs, paintings, posters, and canvas art. With advancements in technologies like printing and engraving, wall art has undergone a transformation towards customer-specific personalization. This trend allows for the creation of limited editions of individual portraits or life records, making each piece unique and meaningful.

Custom Home Décor: Common home goods like throw blankets, coasters, and festive banners are also part of the customization trend. These custom home décor items help create a therapeutic atmosphere, conveying the host’s fashion taste and personal preferences.

3. Drinkware

Custom Drinkware: Drinkware has always been a promising market for customization, and products like Stanley tumblers have further fueled this trend. Accessories such as straw covers, initial keychains, cup handles, and lid name plates have become popular, making cup decoration a widespread fashion trend.

For other drinkware items like mugs, cups, and water bottles, 2D and 3D stickers are also available for those who want unique marks on their personal possessions. These customizations help individuals express their personal style and make their drinkware stand out.

image: https://www.wpri.com

4. Sticker sheet

Sticker sheets, or gang sheets, are whole films or papers featuring desired graphics. Compared to buying finished POD products like custom shirts or investing in their own decorating machines, many consumers today prefer purchasing customized sticker sheets. These sheets offer easier storage and application, making them a convenient choice for personalizing various items.

How to Integrate Procolored into POD Business

Procolored specializes in offering a range of lightweight and easy-to-use printers designed for Direct to Film (DTF), UV DTF, UV printing, and Direct to Garment (DTG) applications. These versatile machines are capable of printing on a wide array of materials, including fabric, acrylic, glass, and more. Thanks to their enhanced compact design and advanced features, Procolored's offerings have found their way into over 58 countries and regions, supporting more than 30,000 home-based entrepreneurs in starting and growing their print-on-demand (POD) enterprises.

1. DTF (Direct-to-Film) Printer

Procolored's DTF (Direct-to-Film) printers utilize DTF ink and PET film to create transfers that can be applied to an extensive variety of fabrics, such as cotton, polyester, blends of cotton and polyester, spandex, nylon, denim, and canvas. 

Featuring Procolored's patented Siphon Circulation System, these printers ensure reliable ink delivery. For those just starting out, an A4-sized model is recommended, whereas small studios might prefer the larger A3 format for more expansive printing capabilities. Procolored's lineup of DTF printers is renowned for its stability and impressive performance, catering to a wide array of user needs.

How DTF printers work:

Procolored DTF Printers Comparison:

2. UV (Ultra-Violet) Printer

The UV printer, or Ultra-Violet printer, uses UV ink alongside integrated UV lights to print directly onto a variety of surfaces, including wood, metal, acrylic, crystal, glass, and more. Procolored offers a range of UV printers in different sizes to suit various applications: the A4 and A3 models are ideal for decorative printing projects like wood plates or phone cases, while the larger A1 model is suited for bigger jobs such as printing lawn signs or advertising boards.

How UV printers work:

Procolored UV Printers Comparison:

3. UV DTF Printer

Unlike traditional UV printing machines, which print directly onto object surfaces, the UV DTF (Direct-to-Film) printer, also known for UV DTF transfers, follows a different process. It first prints onto a film using UV ink, which is then dried using UV lights. After drying, the print requires lamination before it can be transferred to create a final, crystal-clear sticker.

Similar to UV printers, UV DTF printers can produce prints on materials like wood, metal, and acrylic. However, UV DTF printing offers an even broader range of applications, as it can also accommodate beveled or irregular surfaces. This makes UV DTF printing a versatile solution for creating detailed and durable transfers on a wide variety of substrates.

How UV DTF printers work:

Procolored UV DTF Printer：

4. DTG (Direct-to-Garment) Printer

The DTG (Direct-to-Garment) printer is designed to print directly onto fabrics, achieving impressive color accuracy and vibrancy, especially on garments with a cotton content of over 80%. Beyond its common use as a T-shirt printer, the DTG printer can also be utilized for producing a variety of custom apparel and decor items, such as hoodies, socks, and even curtains.

Procolored offers DTG printers equipped with innovative technologies and available in various sizes, ensuring smooth workflows and striking printing results. These printers are tailored to meet the needs of different users, from small-scale entrepreneurs to larger production environments, delivering high-quality garment printing with ease.

How DTG printers work:

Procolored DTG Printers Comparison:

About the Author - Simon

Simon has worked in inkjet printing industry for years.  He has the rare ability to see print related issues from many perspectives. Witnessing the gradual development of digital printing especially inkjet printing, Simon knows better about what the users are looking for and how the new technologies will truly help big or small businesses.
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